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Grace Inc
Location: New South Wales
Date Posted: 09/11/2017
Category: Other    
Job Type: Full-Time
Close Date: Dec, 17 2010


We are seeking a highly seasoned and organised Social Media & PR Executive to strategize and execute high-level campaigns for an existing Children’s property.

The successful candidate will be required to liaise with key external stakeholders and work alongside the TV series production team, merchandising partners, broadcasting networks and key retailers to promote the brand, create awareness and build the existing audience.

The role is to plan, strategise and execute a successful PR & Social campaign for a pre-school Children’s property, that is currently screening on Netflix, has a worldwide merchandising campaign and an upcoming live show.

This role will be based out of the Sydney office to ensure that the successful candidate works closely with our asset and design team. However, the Social & PR strategy will predominately be focused on the US market (minor focus on the Australian and UK markets).

The person who will succeed in this role is someone who thrives in a fast-paced, challenging environment, is a good communicator and has relevant experience across merchandising, social media and PR.

Based in Sydney with extensive international travel.



• Work with the production team, key retailers and broadcasters to promote the property across the social channels and in the media.
• Post content across all social channels for the brand: Twitter, Facebook, Instagram, Pinterest and YouTube. Additionally, will engage with fans on the social channels.
• Create a content calendar and social strategy based on key dates for the production and merchandising campaign, eg. Season premieres, product launches, key shopping dates across US, UK and Australia.
• Will run a boosting campaign and monitor the boosting budget. This will include an Ad campaign using AdWords, Taboola and YouTube Ads.
• Will push content on the YouTube channel as well as have knowledge of YouTube advertising and geo-targeting specific regions through YouTube.
• Work with the design team in the Sydney office to create content (eg. Images, gifs, video assets).
• Previous experience working with known toy/mummy bloggers, influencers and toy YouTubers to secure coverage of the products and TV series.


• Work with the corporate PR team to help enhance the brand and media coverage.
• Write Media Releases for the brand and merchandising line.
• Conduct media outreach to outlets focusing on consumer media, including but not limited to ‘Best of Toy’ lists, toy awards, major print and digital media publications, YouTubers, bloggers, toy influencers and gift guides.


It is essential that the candidate have experience in and/or knowledge of the following:

• Merchandising/toy campaigns.
• Previous experience working with Children’s properties.
• Knowledge of key retailers in the Australia, US and UK.
• Some knowledge of television, film and broadcasting.
• Strong leadership and people management skills, ideally with management qualifications or similar.
• Excellent communication and organisational skills.
• Willingness to travel is essential.

When commencing this role, you will be working on one property. However, we will be expanding and it is expected that you will be working across multiple properties in the new year.

International candidates will be considered. Competitive remuneration packages will be negotiated based on experience.

The position is full-time, Sydney-based. Please send a one page cover letter briefly outlining your experience and why you wish to apply for the position, along with your CV to Rachel -

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